Content is the message itself. What should you say when speaking to your teams to inspire them?
In oral communications, what’s important is not what the speaker perceives, but what the audience perceives.
We have this habit of saying that you don’t sign up to Whistcom for you, and that “you don’t really matter anyway!” Because it’s not about the person doing the talking, the star is the audience.
This particular mindset is the foundation on which our entire method was built, both in terms of form and content.